New Partnership Launch to Give Trek World Racing a Performance Edge

The 2009 Cross Country and Downhill World Cup Circuit witnesses the launch of a new partnership between Trek World Racing and Lucozade Sport, the leaders in safe sports nutrition, offering a range of safe and effective sports nutrition products to athletes. Lucozade Sport, the first official sports nutrition supplier to Trek World Racing, will supply an extensive range of contaminant-tested sports nutrition to both cross-country and downhill riders at all World Cup events. The riders, including London 2012 hopeful Liam Killeen, will also benefit from sports science education and testing from the team of sports scientists at Lucozade Sport. The product and support will play an integral role in the preparation, performance and recovery of riders from both training sessions and competitions. "Lucozade Sport is the leading supplier of safe sports nutrition products," says Martin Whiteley, Team Director for Trek World Racing. "Optimum fuelling and hydration are vital for riders to perform at their best and the extended Lucozade Sport nutrition range means that we can provide our riders with everything they need from one sports nutrition supplier. We look forward to working with Lucozade Sport to continue to help improve our team's performance." Elite cyclists are understandably concerned about contamination issues. Lucozade Sport is uniquely placed to actively address these issues due to their heritage in sporting performance and ability to ensure peace of mind among athletes through the provision of high quality sports nutrition products that are tested by an independent laboratory for contaminants prohibited by the World Anti-Doping Agency (WADA). "Lucozade Sport is the leading supplier of safe sports nutrition products," says Martin Whiteley, Team Director for Trek World Racing. "Optimum fuelling and hydration are vital for riders to perform at their best and the extended Lucozade Sport nutrition range means that we can provide our riders with everything they need from one sports nutrition supplier. We look forward to working with Lucozade Sport to continue to help improve our team's performance." Elite cyclists are understandably concerned about contamination issues. Lucozade Sport is uniquely placed to actively address these issues due to their heritage in sporting performance and ability to ensure peace of mind among athletes through the provision of high quality sports nutrition products that are tested by an independent laboratory for contaminants prohibited by the World Anti-Doping Agency (WADA). Commenting on the relationship, Nick Morgan, head of sport science at Lucozade Sport states, "In a commitment to build on our involvement in cycling, we are delighted to be supporting Trek World Racing. Lucozade Sport is uniquely placed to actively address the nutritional needs and contamination concerns of elite athletes by batch testing our products to ensure that they do not contain WADA-listed prohibited substances or compounds. We look forward to establishing a close relationship with the team so that we can ensure we continue to develop products that help maximise their performance on the World Cup circuit." To find out more about Lucozade Sport products, visit www.lucozadeshop.com. To learn more about the impact of sports nutrition on your performance, visit www.lucozade.com/sport.